Goodbye for Nau

We had tons of reasons to love Nau: a corporate code of social and environmental responsibility, a commitment to making stylish and sustainable clothing, and a program that enabled buyers to choose a charity where 5% of their sale went. So why, oh why did they go out of business? It is definitely not because they were on the road to righteousness. It is simply the fate of many internet-based business...they raised too much money (but not enough) and tried to scale too quickly. The clothing industry is tough and trying to sell garments on the internet before launching stores where people could try on the incredibly comfy and flattering pieces was a fatal error. Writing this post brings tears to my eyes. The team was so passionate and committed. There is good news in all of this bad news, however, because you can get all of their rocking outerwear at 50% off. Had my husband not ordered two more pairs of the sexy organic jeans and a gorgeous jacket to match just a week before this announcement, he would be the first to click. Nau it is time to say farewell and hope that the team brings their vision to another endeavor. With admiration and sadness, Zem and the ecofabulous team.

*Photo by Ben Moon